Last week, comScore released an impressive social media report for Latin America. The report is very bold and clear in a number of data points. First, actions with Facebook Pages are growing exponentially, with bolder engagement in Mexico and Brasil. The market, according to comScore data, is largely Facebook-centric, with a penetration of 97.2%. And,… Continue reading comScore Latam Report Shows Exponential Growth
Category: twitter
Web 2.0, New Marketing Mix
Print, Radio, TV, Exterior, Web and now Web 2.0, the new ingredient of your marketing mix. Does your company have a facebook page? Do you constantly upload videos to Youtube? Do you syndicate content at least monthly? There’s a new channel on the Internet, which is the new way of getting your clients’ attention. Is… Continue reading Web 2.0, New Marketing Mix