Founded in the 80s, Pizzarelli is a true Dominican icon. With twenty two fully equipped restaurants and presence in every major mall, this brand needed a solid online image that made justice to its impact on society. As our second client, we’ve been working with Pizzarelli for a long time and have enjoyed the pleasure of designing the art for their menu, three websites, two intranet applications and several promotional campaigns.
DESIGN
More than 80% of the photos where taken exclusively for Pizzarelli’s new website. This, united with a fresh and dynamic design, gave the scents needed for an exquisite digital creation.
CONTENT
Good productions have great content. For this one, we revised the whole menu in order to describe each plate in a fresh and new way.
ANIMATIONS
Counting on our Flash animation toolset, we created an interactive menu that mixed color motion and sound to create an illusion of nature wrapping the food.
INTERACTIVE
Under the hood, many programs very doing their jobs quietly. Dynamic maps, suggestion forms, web statistics and dynamic search that interfaced with Flash programs.
PROGRAMMING
Scripting and Flash programming where everywhere in this project. We made extensive use of Actionscript, Asp and Coldfusion. Mixing all these languages in a single interface was a challenge but it was important to deliver the site in the shortest amount of time possible.
CRM
Client relations are becoming more and more analytical. CRMs help with the task and allow every employee to understand a customer’s preferences and historic activity. We created a state of the art CRM for Pizzarelli
INNOVATIONS
Data, patterns and historic activity allowed us to craft a comprehensive CRM that works despite intermitent customer contact. The range of animations and novel communication procedures made our projects with Pizzarelli among the most innovative we’ve produced.
RESULTS
Night and day, visitors log in to the various Pizzarelli sites and share them on social media, the brand is highly respected on and offline and the traffic has been increasing on a steady pace. A delicious result for a very delicious brand!
